Email Marketing For Introverts: 7 Reasons To Start A Newsletter

I’m not kidding you when I say that I’ve NEVER stuck with a marketing strategy for more than a few weeks… not until I finally decided to start an email newsletter.

I knew email marketing was *the* thing that all the online business gurus swore by. But I avoided it for years… simply because I just didn’t wanna do it.

Why wouldn’t I just blog instead? Or post on social media?

Turns out, email marketing for introverts is so much different — and in my opinion, easier — than those other marketing channels.

If you’re doing it right, email marketing isn’t just about writing sales emails. It doesn’t have to be sleazy. It can actually be a great way to connect with your audience on a deeper level. For me, writing my weekly newsletter, Side Notes, has easily become one of THE most fun parts of running my online business.

If you’re an introverted creative or a new business owner without a big audience yet — email is the place to be.

If you’re still thinking, “yeah, mmmkay,” hear me out.

1. You don’t have to show your face or be “on” all the time

One of the biggest points of marketing resistance I see coming up allll the time for online creators/service providers, especially introverts, is feeling the pressure to show up on social media constantly.

Which, as an introvert myself, I totally get. The thought of having to juggle multiple platforms (where you have a different set of followers for each one) or post every day sounds utterly exhausting.

Email marketing is great for introverts because it: 1) doesn’t require you to show your face (win!) and 2) it requires a much lower frequency of output than social media (double win!).

You could theoretically send a newsletter once a week or even every other week, then only send “extras” whenever you have something specific you’re launching or trying to promote.

2. It’s a private space to get comfortable with your voice and ideas

Regardless of how long you’ve been in business, showing up and putting yourself out there online can be incredibly scary. Especially when you’re not used to having a “platform.”

What do I say? People probably don’t wanna hear it anyway. What if I sound fake? Idk if I even have anything valuable to contribute to the conversation.

Those are all incredibly normal feelings, but respectfully… they’re bullshit. We ALL have something to contribute. If you really dig deep, there have got to be things you have opinions on that you want to speak about.

With email, you can try on new viewpoints to see what truly feels authentic without it being super public, because for the most part, emails stay inside the inbox.

Email marketing gives us introverts the opportunity to start taking baby steps until we’re more comfortable in our own voices and confident in our ideas.

3. Low-pressure way to practice selling and talking about your offers

Your subscribers literally signed up to hear from you. They want to know what you’re working on and what you have to offer, so it makes “selling” feel less icky or cringe.

It’s a completely different dynamic than social media, where you’re basically shouting into the void hoping someone stops scrolling long enough to care.

If you’re brand new to selling, you can start by just casually mentioning your offers, like I did in a recent Side Notes newsletter:

You can start small until you’re more comfortable promoting yourself: “Hey, by the way, I’m opening up X spots for services next month” or “I created this template because I keep seeing people struggle with X” — that’s it. No hard sell required.

Because email feels more like one-to-one communication (even though you’re sending to multiple people), it feels more introvert-friendly, like you’re just letting a friend know about something cool you’re doing. The more you practice talking about your work in this low-key way, the easier it gets to sell confidently everywhere else.

4. You’re not fighting for attention from an algorithm or competitors

Social media is designed to keep people ON the platform, which means the algorithm decides whether your content gets seen or gets buried. You could create your best work ever and have it reach… 12 people. Because Instagram or TikTok decided your post wasn’t “engaging” enough for whatever reason.

Email marketing for introverts can make it less difficult to put attention on ourselves, because you don’t also have to worry about the possibility of hyping yourself up, getting the courage to post, and then feeling even more embarrassed when nobody sees it.

With email, you just hit send, and it lands directly in your subscribers’ inboxes. Unless you land in spam (which, if you’re doing things by the book, you shouldn’t be), there’s nothing gatekeeping your message.

You’ll show up at the top of your subscriber’s inboxes without having to compete with 43847 other posts in someone’s feed at that exact moment.

5. No one knows how new you are or how big your audience is

The beauty of email is that it’s not like social media, where you start out with zero followers and EVERYONE can see that. Your subscriber list is completely private, which means no one’s gonna know (unless you tell them) whether you’re talking to 15 people or 1500 people.

You could just have 1 singular person on your email list and send them a weekly newsletter and they’d be none the wiser.

So many shy/new creators and business owners hold themselves back from posting on social media because they feel embarrassed about their follower count. They let their newbie status hold them back from sharing their expertise on topics they’re knowledgeable about, but with email marketing? You don’t have to worry about any of that.

If you speak confidently about your business and offers through email, it’s not immediately obvious that you’re shy af or just started your business literally yesterday.

6. Builds your confidence as a creator/business owner

One of the most surprising things email marketing has done for me as an introvert is BUILD MY CONFIDENCE.

Being an introverted business owner is tough. We often feel weird or cringe about speaking loudly about our offers and who we are, and second guess ourselves to death over every little thing.

But with every new subscriber to your email list and every kind newsletter reply you get, your confidence as a business owner grows. You’ll start feeling more sure of yourself and what you have to offer the world. You’ll start to realize, “hey, I actually *do* kind of know what I’m doing after all.”

And you’ll feel less like an imposter because you’ve been showing up every week doing the work to send out your email and put your offers out there. And that’s what a real business owner does, imo — they SHOW UP, day in and day out.

7. Your emails can become long-term content assets

The one thing about email marketing that my introvert ass used to HATE:

Emails you send to your list get opened by your subscribers, but then 2 days later they’re buried in the inbox. That content basically just… disappears.

Like, who wants to spend hours hyping themselves up to send an email, only for that email to become practically invisible in all of 48 hours!?!

But then I had the epiphany that emails don’t HAVE to stay invisible. Often, email content is full of absolute gold that can be reused and recycled over and over, like:

• Turning a newsletter into an SEO-friendly blog post
• Slicing a newsletter into 10 or 15 bite-sized snippets for Threads or Twitter (X)
• Compiling a few related newsletters into a useful lead magnet
• Expanding on a point in one newsletter to write ANOTHER newsletter

Every email you write helps you get clearer on your voice, your message, what you want to offer, and what resonates with your audience. If you show up every week with a newsletter, in just 6 months you could have 20+ solid ideas that could be transformed into a bunch of other content without having to start from scratch.

Email: The Ultimate Marketing Platform for Introverts

I truly believe that if you’re getting started as an online creator or launching a new business, and you’re an introvert, email marketing is one of the BEST ways to start putting yourself out there.

It gives you a sandbox to test your ideas, grow your confidence while getting comfy in your voice, and makes it easier to reach your people without having to compete in an algorithm.

And once you’ve been at it for a while and you’re ready to spread your wings, you’ll have a TON of content gold to mine through. You can then use your past email newsletters to kickstart your social media accounts or create a blog on your website.

If you want help turning your newsletter emails into actual SEO-friendly blog posts that can bring in new readers beyond your inbox? That’s what I do!

I repurpose newsletters into blog content for creative entrepreneurs so your best ideas can reach more people. Click here to learn more about my services or get in touch to chat about your project!