Soft Launch Summer
3-Week Blog Challenge for Creatives
Whether you’re starting a new blog from scratch or reviving the one you’ve put on the backburner, you don’t need to turn it into something stressful with a big official “launch.” You just need a start — and that’s what we’re doing this summer.
JUNE 8 — 26, 2026
You’ve been meaning to start blogging for a hotttt minute.
But you don't have time, or you've convinced yourself you have nothing to say, or you have TOO MANY ideas.
Whatever your specific problem is, I’d be willing to bet the “fix” isn’t just motivation or more time (though it definitely helps, and you’ll get a bit of both in Soft Launch Summer!).
Because those are really just bandaids for the problem you really have. Which is that coming up with blog ideas that actually make sense for your business AND executing them feels like it takes a wholeee lotta brainpower.
By the end of this challenge, you’ll have a framework that makes generating strategic ideas feel SIMPLE and a repurposing system so you can reuse the brilliant content you’ve already created. You’ll leave with 5+ fresh blog ideas, a repurposing scorecard, and one published blog post you’re proud of.
What's Included in Soft Launch Summer
✓ Slack community with daily prompts
✓ Notion workbook to guide you through the challenge
✓ The five blog types framework for strategic brainstorming
✓ Repurposing scorecard to uncover hidden blog opportunities
✓ Feedback + guidance on your brainstormed blog ideas
✓ Google Doc feedback on one blog post draft
✓ A gentle push (or a swift kick in the ass — you decide) to finally hit publish!
$47
June 8 — 26
Hey, I'm Charlee –
And I’m not gonna shut up until you have a blog.
I’m a longform content strategist who’s been obsessed with blogging since before it was a ~cool business strategy~.
Watching creative business owners miss out on one of the best long-term visibility strategies out there — because they don’t know where to start or what to write — is something I take very personally. But I’ll let you in on a secret: blogging gets easier AND more fun with parameters. And I can’t wait to show you!
Three weeks.
Feedback, accountability, and community support.
Your blog, finally launched.
JUNE 8 — 26, 2026