Why I Won’t Write Your Weekly Newsletter For You

I’ll write your welcome sequence.

I’ll even whip up sales emails.

And my specialty? I’ll take your newsletters and repurpose them into SEO-optimized blogs, archive them for discoverability, and THEN help you come up with future email topics to write about, so your ideas keep working for you long after you hit send.

But the one thing I won’t do for you: write your actual newsletter.

And it’s not because I’m not confident in my capabilities or don’t want to work with you. It’s simply because I genuinely believe the best person to write your newsletter is YOU.

Your Newsletter Should Sound Like YOU

The thing about newsletters is: They’re not *really* like other types of marketing emails.

Welcome sequences, sales emails, launch sequences… they all follow a general formula or include certain elements that make them more likely to convert.

But your newsletter? It can be whatever you want it to be.

It’s where your stories, your perspectives, your insights and observations can come out. It’s really the place you get to be the most you in your marketing.

And as much as I can study your offers, get to know your audience, and adapt to your brand voice, the fact of the matter is…

I can’t be *you.*

I’m not inside your brain. I don’t have your lived experiences. I can’t replicate the exact way you’d tell a story about something that happened to you last week.

If I wrote your newsletter, it would 100% be on-brand. But it wouldn’t be quite as authentic or intimate as if you wrote it.

Because I genuinely believe that the best person to write your newsletter is YOU.

Weekly Newsletters Are More About Connection Than Conversion

Don’t get me wrong. Your newsletter absolutely should support your business goals.

But it doesn’t do it in the way that sales and launch emails do. It’s not a path to direct sales or quick conversions.

Newsletters are more of a relationship-building tool than anything. They build trust, keep you top of mind to your subscribers, and if you do it well, warm them up to eventually buy from you.

And in the online business space, authenticity is the key to doing it well.

When someone lands on your Subscribe page and invites you into their inbox by opting in, it’s because they want to hear from you specifically. They want YOUR insights, your opinions and hot takes, and your perspective.

I can guarantee you that they don’t want generic advice anyone could write and spew into their inbox.

They want takes that come from you.

I’m not saying outsourcing your newsletter is always a bad idea, BUT when you do, you lose the thing that has the ability to make your newsletter so powerful for your brand in the first place: genuine connection.

“But I’m Not a Good Writer…”

“BuT I’m NoT a GoOd WrItEr.”

Lemme just stop you right there.

You don’t have to be a “good writer” to write your own newsletter.

Good writing is subjective, but also – good newsletter writing isn’t the same as professional or academic writing.

Your subscribers likely don’t care about grammar or sentence structure or perfectly polished prose. You literally just write like you speak, and your newsletter will be better for it.

This is coming from someone who has a tendency to ramble in her copy, abuses the em dash and parentheses (because I have a lot of side thoughts ok), and writes wayyy longer newsletters than necessary.

Some of my favorite newsletters to READ are the casual ones that feel like a friend is talking to me. They may not follow any “rules” of email marketing or copywriting, but they feel real.

But if you’re self-conscious of your writing, just know that the more you write your newsletter, the easier it gets. You’ll find your rhythm, get more comfortable in your own voice, and after sending it out for a while, you’ll learn more about what topics resonate with your people.

Outsourcing your newsletter robs you of developing that skill, and you’ll never actually get to cultivate your own brand voice as an email marketer.

Your Newsletter Can Actually Be Fun

I’m not going to promise writing your newsletter will always feel fun. There may be weeks when it feels like pulling teeth.

But what I can tell you is that your newsletter has the potential to be one of the most fun parts of your marketing.

The business owners who dread their newsletter are often the ones overthinking it, trying to sound professional, or forcing their emails to fit into some box.

Let me go ahead and put some of your fears to rest:

• Your newsletter doesn’t have to follow any specific template
• It doesn’t have to be groundbreaking every single week
• It’s perfectly acceptable to send a newsletter with the subject line You gotta put your whole a$s into it or I’m basically a clove of garlic rn

You can literally talk about whatever you want, however you want.

When you give yourself permission to make your newsletter whatever you want it to be, that’s when it starts to become something you genuinely look forward to doing each week.

What I Will Do For You

So if I won’t write your newsletter for you, what will I do?

• I’ll archive your newsletters so they’re referenceable, shareable, and discoverable for new subscribers who come into your orbit in the future.
• Then, I’ll repurpose your newsletters into search-friendly blog posts that are positioned to build your authority, grow your organic traffic, and bring in new leads and subscribers.
• I’ll strategize and come up with relevant topics for your newsletter, so you can take a break from constantly brainstorming and just write.
• And I’ll write all your other email content, like the welcome sequence you’ve been procrastinating for the past 3 months, sales emails, and launch campaigns for your offers.

Check out my email copywriting and content repurposing services here, or get in touch to chat more about how I can support your email marketing (without actually writing your newsletter for you 😉).