5 Benefits Of Newsletter Marketing For Online Business Owners

I don’t know who needs to hear this, but you don’t have to have a freebie or a multi-step funnel in place before you can take advantage of email marketing. You don’t need to have a bunch of subscribers or plan it out perfectly before you begin.

Simply starting a newsletter and committing to sending it out regularly is one of the easiest ways to get started – and newsletter marketing is also one of the BEST ways to nurture your audience.

If you’re running an online business and aren’t taking advantage of newsletter marketing, you’re leaving money on the table.

Here are five ways newsletter marketing benefits you as an online business owner:

1. Newsletters let you show up as a person beyond the business

The cool thing about newsletters is they’re not really the same as stereotypical “email marketing.” First of all, they’re way easier. And more fun.

Newsletters should support your business, of course, and you should definitely use them to talk about your offers when relevant. But at the end of the day, newsletters are more about connecting with your audience rather than getting quick sales.

A newsletter is one place in your online business you get to just be YOU without overthinking it.

You can talk about whatever you want, the things you’re learning or thinking about, or even just share that crazy thing that happened to you at the grocery store last week.

Because unlike sales emails (which are totally necessary but serve a different purpose), newsletters aren’t strictly transactional.

You’re just showing up and giving your subscribers value without always asking for something in return – which makes people more open to receiving when you are selling something.

2. Weekly newsletters keep you top-of-mind

One of the BIGGEST benefits of newsletter marketing is that it keeps you in your subscribers’ minds rent-free.

But only if you send it regularly and don’t ghost your list. Excuse my bluntness, but if you’re only sending a newsletter once a month, your subscribers are gonna forget who tf you are.

If you want newsletter-ing to really work for your online business, you’re going to need to commit to sending it regularly. Preferably weekly. (But biweekly will also work if that’s really all you can handle.)

A weekly newsletter keeps you on people’s radar.

They’ll come to recognize your name in their inbox, your voice, your newsletter format. And the best case scenario? They’ll start to get excited about your newsletter and look forward to it landing in their inbox every single Tuesday at whatever-time-you-send-it.

When you show up consistently every week in your newsletter, you have the power to become part of their routine.

And when they or someone they know needs what you offer? You’ll be the person they think of.

3. Newsletters are a direct line to your audience

I think every one of us online business girlies has felt personally victimized by social media algorithms at some point.

Even if you have hundreds of followers… maybe only a handful at any given time will actually see your posts. And when you spend 2 hours posting Instagram stories or crafting the perfect carousel post, that shit’s annoying. 

But when you send an email to your list, it lands directly in your subscribers’ inboxes. Ain’t no algorithm getting in the way of that.

And if you’re like “Okay, but that’s true for all emails. Why should I send a newsletter specifically?”

How would you like it if every time a friend showed up on your doorstep, they were trying to sell you something. Sending ONLY sales emails is kind of like that. So don’t do that.

4. Newsletters build trust and nurture

Social media is great for connecting with people on a surface level. But unless someone follows you and regularly interacts with your content, they may never see you on their feed again.

On social media, you’re just one voice in a sea of thousands of girl bosses and marketing girlies and dudebros.

An email newsletter gives you the space to go deeper. When you share your stories, insights, and unique perspectives week after week, your subscribers will start to feel like they know you. That type of nurturing is what builds trust with your audience.

And that trust is what eventually turns subscribers into paid clients.

The next time you launch something new or mention a service you offer, they’ll be way more likely to buy because they already know and trust you – because you’ve been showing up in their inbox week after week.

5. Newsletter content can work for your business long-term

What most online business owners don’t think about when they start a newsletter and something I’m CONSTANTLY preaching: those emails can continue working after you send them rather than just disappearing in the inbox void.

You can repurpose your newsletters into blog posts, social media content, or even lead magnets.

You can publish them in a newsletter archive after sending them so they’re discoverable forever. Then, instead of getting buried in your subscriber’s inboxes after 48 hours, new people can stumble across them later and potentially subscribe if they like what they read.

I resisted starting a newsletter for the longest time because I didn’t feel like it made sense to spend a bunch of time writing content that was just going to disappear after I sent it.

But if you just put a little bit of effort into repurposing, the benefits of newsletter marketing can extend beyond the inbox.

The Bottom Line: Newsletter Marketing is The Thing for Online Business Owners

These are just some of the key benefits of newsletter marketing that make it so impactful for online business owners.

If you don’t have a newsletter yet, consider this your sign to start one.

You don’t need a bunch of followers first. It doesn’t matter if you literally started your business yesterday.

And as much as I would love for you to be consistent with it, you don’t HAVE to start sending a newsletter every single week right away. You can start slow and build momentum until you’re more comfortable showing up in email.

But the sooner you at least start newsletter marketing, the sooner you can start building real connections with the people in your audience.

If you’re ready to start a newsletter but are overwhelmed with content creation: You can always repurpose what you’re already creating as a starting point – blogs, social media posts, and even videos.

And once you’ve been newsletter-ing a while, I recommend doing it the OTHER way – starting with newsletters first, then repurposing them into blogs and content for your other marketing channels.

Want help turning your newsletters into long-form, evergreen content that works for your business outside the inbox? Check out my email repurposing services!