5 Tips to Make Writing Blog Posts Easier

This blog post came about because I sat down to write a different post I had planned, and for some reason, was just really struggling with it.

Even though I had planned the topic, and had an idea in my mind of what I wanted to say, the blog post just wasn’t coming for me.

No matter how long you’ve been blogging or how much experience you have, that happens sometimes.

Sooo as one does, I decided to switch gears and write about this experience.

Here are some of my best tips for making blog writing easier for the next time you’re struggling with a post.

1. Start with an outline

This might remind you of being back in middle school, but trust me, outlining before you start is my BIGGEST tip for making the writing process easier.

Put yourself in your reader’s shoes and think about what you might expect if you were to click on your blog title. What questions would you expect to be answered? What additional context might you be lacking that you’d need explained?

Think about those things and what you want YOU personally want to say about the topic and from there, build out your H2s and H3s (aka the sections of your blog) and any specific points you want to cover under each.

This keeps you from being intimidated by a big, empty page when you start writing and lets you break the process into smaller writing chunks. An outline also helps ensure you stay on topic so you don’t go down too many rabbit holes that aren’t relevant as you’re typing.

2. Know the goal of your blog post before you write

Beyond having an outline before you write, it’s super useful to also know the GOAL of a blog post is before you start writing.

What do I mean by this? Well, a blog post can:

• Drive organic traffic to your site via SEO
• Build your authority and credibility
• Promote your offers
• Differentiate you from competitors
• Pre-qualify and convert visitors to clients

It would be nice if you could write one blog post and have it do ALL of those things, but the reality is, a good blog post can only really do one or two of these effectively.

(If you try to tick off every single one in one post, that’s how you end up with a giant behemoth of a blog that no one is going to actually read. Hence, it won’t work.)

Knowing which of these goals you’re aiming to hit ahead of time means you can tailor the outline and brainstorm based on that specific goal. It also helps you think through your call-to-actions (which you should always include in your blogs) ahead of time so they’re more natural and relevant to the topic at hand.

3. Search your past content for snippets to include

Chances are, this isn’t the first time you’ve ever talked or written about the topic. You’ve probably got social media captions, comments and replies to your audience, or other content you’ve created that touches on the points you’re making in this new blog post.

Leverage those snippets whenever possible and include them in the blog posts you’re writing! No, don’t use them word-for-word – but recycle them into something that saves you time and let’s you re-use the same points you’ve already made in a way that makes sense for this new piece of content.

For example – I was able to reference and re-use some snippets of content from a workbook I created for a blogging challenge I previously hosted.

I was also able to do a search on my own Threads profile for posts I’ve made talking about blogging to write some of these sections.

4. See what others are saying about the topic

Get on Google, Pinterest, or whatever your favorite search engine is, and type in your topic to see what some of the top ranking posts look like and what’s being said about the topic.

I recommend skimming through 3-5 top search results and taking note of what kinds of sections are included, the tone of the posts, and whether they included anything that maybe you didn’t think about.

Obviously, you don’t want to outright copy the structure of another person’s blog post, but this is a great way to see where your blind spots are, get inspiration from others, and build on your outline to strengthen your original thoughts and ideas.

5. Save the introduction for last

The introduction is often the most brain-stumping part of writing a blog post because of the pressure you feel to hook readers right away and properly set up the post for what’s coming later in the blog.

This is why I usually recommend writing the rest of the blog post FIRST, or at least writing the bulk of it, then circling back to the introduction at the end.

Literally, type [insert intro here] as a placeholder for your introduction and MOVE ON. Sometimes as you’re writing a blog post, the topic evolves in ways you wouldn’t expect, so writing the intro last often means you’ll end up with a stronger, more engaging blog post beginning anyway.

Still struggling with blog writing?

→ Download my free blog topic swipe file for service providers so you never have to wonder what to write about.

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