DON’T LET YOUR BEST TAKES EXPIRE
Evergreen Content Strategy & Repurposing for Online Business Owners
You’ve already written the good stuff — newsletters your subscribers loved, got engagement, and just hit different.
Now let’s make sure all that brilliance doesn’t just disappear. I’ll transform your best emails into evergreen assets that keep working long after you hit send — bringing in new clients, building your authority, and giving your brand the staying power it deserves.
You're not lacking content. You're sitting on a goldmine of it.
The industry insights? You’ve got ’em. The unique perspectives? Already written. Your steaming hot takes? Shouted from the inbox rooftops.
But all of it’s buried in the inbox graveyard.
All that time and energy you poured into creating content that’s just… sitting there? Doing nothing? That’s the problem we’re fixing.
Let’s dig up those gems and turn them into evergreen content that actually works for your business.
Plot twist: Creating MORE content isn’t the answer.
You know what is? Making what you've ALREADY created work harder.
Between running your business and actually serving clients, content creation feels like a whole second job. And feeling like you’re the living, breathing version of a content hamster wheel (that never stops squeaking)? Exhausting.
Here’s what actually works: strategic repurposing. Taking the brilliant stuff you’ve already written and transforming it into content that lasts — so you can stop reinventing the wheel every damn week.
Charlee is an absolute must-hire for anyone who’s serious about growing their business through a weekly newsletter! She keeps my archives so organized and updated immediately. Truly, she made the logistics of publishing my newsletter fun again, so I actually DO my newsletter again!
Amy Hanneke, Hello & Co Creative
I know for a fact that this blog will drive more people to my website! I was extremely happy with the whole process! Plus, as a copywriter, I hate having someone else even tweak my copy, but this was refreshing????? I love it when people just GET the assignment.
Riya Asrani, Ri Does Stuff
The Services
Newsletter to Blog
Turn newsletters into long-form blog posts (hello, SEO traffic) or slice your blog content into bite-sized emails to send to your list.
Email Repurposing Audit
Dig through your old emails to figure out which ones have blog post potential, how to prioritize them, and angles/SEO keywords.
Newsletter Archiving
Organized, discoverable newsletter archives your audience can revisit — and that can help bring in more subscribers, too.
Your New Content Hype Girl
Hi, I'm Charlee – Newsletter Girl, Queen of Email CPR, and Brand Voice Chameleon
I help online business owners dig into their existing content, find the really-freaking-good stuff, and repurpose it so it actually lasts.
In other words… I’m the girl who’ll deep-dive into your content archive at 2am because I got so invested in your brand (and maybe just a little bit obsessed with you, too). The one who adopts your voice so well that you’ll forget you didn’t write it yourself.
If you’re tired of watching your best work expire way too fast, I’m your girl.