Subscribe to Shelf Life
The Newsletter for Business Owners Ready to Step Into Their Longform Era
Shelf Life hits your inbox every Wednesday with tips for using longform content to make your message more impactful, your voice louder, and your best stuff working for you long term.
Basically: this is for the chronically online business owners who want to post less but go deeper, the creatives who want to be thought leaders, and the entrepreneurs who want to become go-to people in their industry – known not just for their offers, but their perspective.
Shelf Life is a newsletter where we chat about…
Evergreen Content Strategy
Developing + Honing Your Voice
Building A Brand Universe
Multipassionate Entrepreneurship
Writing + Longform Craft
Repurposing Techniques
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Newsletter archiving is quite *literally* my thing, so go ahead and stalk mine here.
“A fresh voice among all the white noise”
“Charlee is seriously one of the smartest and most authentic people on the entire internet (I know, I’ve read it all). I was reading her newsletters before we started working together and she is a fresh voice among all the white noise. In other words she’s the brain and voice you want on YOUR [content] situation.”
Kamina James
Hey, I’m Charlee — sustainable content strategist, chronically online creative, and em-dash abuser
And longform content is basically, like, my whole thing.
Because I’m tired of watching creatives with brilliant ideas, perspectives, and serious expertise rely way too much on algorithms to carry their businesses – and having their unique voices stamped out in the process.
I believe that your best ideas deserve a longer shelf life than the algorithm gives them. And your unique voice deserves to be heard. If you’re ready to step into your longform era (and you don’t mind an obscene number of em-dashes in basically every newsletter I send) Shelf Life is for you.