Old Content, Served Up Fresh
Content Repurposing Services
let's work together Newsletter to Blog Email Repurposing Audit Newsletter Archiving
Get more out of what you’ve already got
Newsletter ↔ Blog
Your emails? Packed with potential blog content.
Your blog posts? Perfect material for engaging newsletters.
This service bridges the gap — turning one into the other without sounding repetitive or robotic.
What's Included
- Strategy questionnaire + keyword research
- One newsletter repurposed into one blog post
or - One blog post repurposed into 2-3 newsletters
- Editing for tone, clarity, and SEO-friendliness
- Formatted copy for your email software/CMS
- Quarterly strategy call (for retainers)
Pricing
- Per Project: $297
- Bundle of 3: $780
- Monthly Retainer: $227/project (3-month minimum commitment)
- Includes a quarterly strategy/planning session
Uncover your past inbox gems
Email Repurposing Audit
If you’ve been newsletter-ing for a while, you’re probably sitting on a goldmine of content that *could* be repurposed for your blog. This audit tells you which ones actually make sense to repurpose according to your business goals.
What's Included
- Strategy questionnaire
- Custom Notion Repurposing Scorecard (that you can continue using after the audit)
- Google Doc with blog concepts
- Potential angles/SEO keywords
- Loom video walking you through the deliverables
Pricing
- Audit of 50 Newsletters: $357 (beta price)
- Audit of 100 newsletters: $700 (beta price)
Turn past emails into a binge-worthy archive
Newsletter Archiving
Newsletters don’t have to disappear into inbox oblivion. I’ll build and manage an archive that makes your email content easy to browse and link back to. Choose between a simple copy-paste archive or SEO-optimized entries depending on your goals.
What's Included
- Initial archive setup (if needed)
- Ongoing monthly archive management (4-5 newsletters/month)
- Light editing including formatting, fixing broken links, and removing outdated references
- OPTIONAL: Light SEO optimization
Pricing
- Initial Archive Build: Starts at $297 for 10 newsletters (pricing based on volume)
- Monthly Archive Management: Starts at $95/month
- Quarterly Archive Management: Starts at $270/quarter
FAQs
What's the difference between newsletter archiving and repurposing?
Both are about extending the life of your email content — but the scope and outcome are pretty different.
Newsletter archival is about giving your past emails a second life outside the inbox. I clean them up and organize them into a searchable, skimmable blog-style archive — so new and old subscribers can binge read them.
Newsletter repurposing usually means turning a past email into a new piece of content that’s optimized for SEO and written with a longer shelf life in mind. It’s a heavier lift involving more edits, additions, and strategy.
Can you actually write my emails or do you just repurpose?
Most of my offers lean heavily on strategic reuse of things you’ve already written in your emails — because you’ve probably said some really good stuff already, and I’m here to make sure it doesn’t go to waste.
But I do write welcome sequences, launch emails, and the occasional newsletter from scratch if that’s what you need.
Do you offer custom packages?
Yes! Some clients come to me with already functional newsletter archives, while others don’t even really know what a newsletter archive is.
Whether you’re interested in archiving, repurposing, full-on email copywriting, or a mix of everything, I’m happy to chat.