Content Repurposing Services
For Business Owners Ready to Stop Stressing Over the Algorithm
Through strategic content repurposing, I’ll transform the content you’re already creating — newsletters, social posts, Reels, podcasts — into longform content that stays evergreen, keeps working for you in the background, and gives you back time to dilly dally in the parts of your business (and life!) you love.
Repurposing Isn’t *Just* a Time-Saving Hack
Repurposing Is How You Amplify Your Message So The Right People Actually Hear It
Of course, repurposing is a great way to save time, post more without actually having to DO more, and ultimately make your marketing easier.
But this truly goes beyond sustainability. It’s about stretching your best ideas further and letting your expertise compound — so you can reach a wider audience, quickly build trust with people new to your brand, and become the go-to person in your industry.
Strategic Content Repurposing Shortform → Longform Turn Your Best Content Into Blogs Grow Your Thought Leadership
$200/blog or $540 for three
Turn Anything Into a Blog
Well, *almost* anything. The reality is you’re already saying brilliant things — in your Instagram captions, your Reels, your newsletters — we just need to repurpose them into SEO-friendly, evergreen blogs that keep working long after the algorithm buries the original.
What’s Included:
- Strategy questionnaire to identify your best repurposing opportunities
- SEO-optimized, evergreen blog content repurposed from an existing piece of content
- Publish-ready formatting ready to paste into your CMS
Perfect For You If:
You’ve got a library of social posts, shortform videos, or newsletters that performed well and you know deserve a longer life — but you don’t have the capacity to make them evergreen.
$247
The Repurposing Audit
The best blog topics often come from your past content. This audit uncovers your best repurposing opportunities — so you can approach repurposing for your blog with a clear, strategic plan instead of guessing.
What’s Included:
- Brand goals and content analysis
- Custom Notion Repurposing Scorecard you can keep using after the audit
- 10 blog topics developed from your existing content
- Angles, SEO keyword opportunities, and strategy notes for each blog topic
- Loom with tips for execution and making the most of your audit
Perfect For You If:
You’ve been showing up online consistently and want a clear roadmap for how to repurpose your content backlog into blog posts, in what order, and why.
Starting at $250
Newsletter Archiving
Get a blog-style archive of your past email newsletters on your website or Substack so they stay discoverable long after hitting inboxes.
Perfect For You If:
You’ve been sending value-driven newsletters to your list consistently and want to make that content accessible outside your email marketing software — so subscribers can revisit it, new readers can discover it, and you can easily reference and link back to it.
Need Something Else?
Custom Repurposing Packages
Every business is different — and sometimes a packaged service just isn’t the right fit. If you’ve got a repurposing project in mind that doesn’t fit neatly into one of the options above, inquire below and we’ll talk it out.
“I know for a fact that this blog will drive more people to my website.”
“I was extremely happy with the whole process! Plus, as a copywriter, I hate having someone else even tweak my copy, but this was refreshing????? I love it when people just GET the assignment.”
Riya | Ri Does Stuff
Frequently Asked Questions
How much existing content do I need?
There’s no specific amount you need for us to work together, but ideally you’ve got a bit of a backlog so we can differentiate your best-performing pieces.
If you’re brand new to content creation and only have a handful of existing posts or emails, it might be worth building up a bit more before investing in repurposing. Feel free to inquire anyway and I’ll take a look at what you’ve got and we’ll go from there!
How different will the new content be?
It depends on what we’re working with as a starting point.
For shortform repurposing (social posts, Reels, newsletters) there’s a lot of gap-filling involved. We’re taking a snippet of an idea and expanding it into something fully fleshed out, so the blog post will be significantly longer and more developed than the original.
For longform repurposing (podcasts, videos, webinars) the core content is already there, so it’s more about restructuring and reworking it into a format that works for blog readers and performs well for SEO.
Do you do repurposing for social media?
My speciality is repurposing your existing content into longform, evergreen blog posts. Doing it the other way around (longform → shortform) isn’t something I offer unless you’re a past or current client of mine.
Your content deserves a longer shelf life.
And your message deserves to be heard.
The industry knowledge? The unique perspectives? The insights that come only from someone who’s actually *in it*? You’ve already got ’em.
Now let’s make it last so you can spend less time coming up with new content, and more time on the parts of your business and life you actually want to.