Soft Launch Summer
3-Week Blog Challenge for Creatives
Whether you’re starting a new blog from scratch or reviving the one you’ve put on the backburner, you don’t need to turn it into something stressful with a big official “launch.” You just need a start — and that’s what we’re doing this summer.
JUNE 8 — 26, 2026
You’ve been meaning to start blogging for a hotttt minute.
But your own stuff always ends up at the bottom of the list when you're running a business.
Maybe you’ve got a time problem, or a writer’s block problem, or you keep going down the “who even cares” spiral.
The real fix isn’t motivation or more time (though that definitely helps!) — it’s a framework for what to write and a system for turning what you already have into blog posts on repeat. AND the accountability to actually get ‘er done.
By the end of this challenge, you’ll have a list of 5+ strategic blog ideas, one published blog post you’re proud of, and a repurposing system to make keeping up with your blog easier.
What's Included in Soft Launch Summer
✓ Slack community with daily prompts
✓ Notion workbook to guide you through the challenge
✓ The five blog types framework for strategic brainstorming
✓ Repurposing scorecard to uncover hidden blog opportunities
✓ Feedback + guidance on your brainstormed blog ideas
✓ Google Doc feedback on one blog post draft
✓ A gentle push (or a swift kick in the ass — you decide) to finally hit publish!
$47
June 8 — 26
Hey, I'm Charlee –
And I’m not gonna shut up until you have a blog.
I’m a longform content strategist who’s been obsessed with blogging since before it was a ~cool business strategy~.
Watching creative business owners miss out on one of the best long-term visibility strategies out there — because they don’t know where to start or what to write — is something I take very personally. That’s why I’m so glad you’re here!
Three weeks.
Feedback, accountability, and community support.
Your blog, finally launched.
JUNE 8 — 26, 2026