WordPress For Creative Entrepreneurs: Is It Dead In 2025?

In the online creative space, pretty much everyone has their own STRONG opinion about the best website platform.

And I’m no exception.

I happen to believe that WordPress is one of the best website platforms for creative entrepreneurs — despite the rise of other, shinier platforms like Showit and Squarespace.

But if you’re asking whether WordPress is dead in 2025, you’re kind of asking the wrong question. WordPress powers over 43% of the entire internet, so it’s definitely NOT dead.

But that doesn’t necessarily mean it’s the right choice for YOU as a creative business owner.

Let’s talk about it.

This post contains affiliate links, which means I earn a small commission if you click and make a purchase. It’s at no extra cost to you, and I *promise* I only ever link to products I actually use and love myself.

Why Creatives Are Flocking to Showit and Squarespace

For the sake of full transparency here: I haven’t actually used Showit, but I HAVE built a website on Squarespace before.

But even though I haven’t actually been a Showit user, the appeal is obvious. Both Showit and Squarespace feature easy-to-use builders that don’t require you to know how to code to build an eye-catching website.

→ Showit has pretty much become THE platform for creatives who want complete control of the look and vibe of their site. This is because Showit literally lets you drag and drop elements wherever you want them on the page. AND it integrates directly with WordPress for blogging.

→ Squarespace uses what it calls “blocks,” which are the elements that make up your website design. It has more limitations than Showit, but it’s still pretty easy to get a clean, nice looking site design. Blogging functionality is built in, and you can even create multiple blogs on the same website.

I totally get why these platforms are so appealing to creative entrepreneurs. Especially ones just getting started who may not have the money to hire a website designer/developer or the time to fiddle with their site design for hours.

BUT these platforms aren’t perfect, and in my opinion WordPress beats them out for a few reasons, which we’ll get into below.

Why I Still Love WordPress Over Showit or Squarespace as a Creative Service Provider

Showit and Squarespace may be the trendy new website platforms, but neither one of them is for me. When I built my business website (the one you’re on right now!), I decided to go with WordPress (.org).

I’ve used WordPress (the .org version) to build websites in the past and had a good experience, and when I looked into other platforms, there wasn’t just enough extra “oomph” for me to really think switching would be worth it:

Here are the main reasons I’m still team WordPress in 2025.

The price point

With Showit or Squarespace, you’re looking at a MINIMUM of ~$25 per month unless you pay for an entire year up front to get an annual discount. And if you’re early on in your business, you may not want or be able to spend this much.

As a budget-conscious girlie in my first year of business (at the time of writing this), I knew that WordPress would be much easier on my wallet. And that’s because with WordPress (reminder again that we’re talking about the .org version, NOT .com) you get to pick your own hosting provider — such as Bluehost, Siteground, BigScoots, etc.

This gives you a lot more control over your pricing because you can shop around. In the beginning, when your site is small and doesn’t have tons of traffic, you can likely get by with a smaller hosting package. For example, as of September 2025, I pay just $10.95/month for my hosting (through BigScoots).

The content management

If you’re planning to start a blog for your business, WordPress’s built-in content management system is *chef’s kiss*.

There’s a reason WordPress is so widely regarded when it comes to blogging — the backend is specifically designed and built for managing large amounts of content. You can create categories and tags, there’s search functionality to find past content you’ve written, and you can install additional plugins that allow you to optimize for SEO or add custom post types in addition to regular blogs (a portfolio is one example of how you could take advantage of this).

While Showit does integrate directly with WordPress for blogging, you have to pay extra JUST TO HAVE A BLOG on your website. The most basic plan ($24/mo) doesn’t include blog functionality, just website design.

Squarespace’s blog functionality is… okay. It’s easy to use, and like I mentioned earlier, it’s cool that you have the ability to create multiple blogs. But the SEO features are lacking, and it’s just not as robust and doesn’t have as many block options as WordPress’s blog editor.

The level of control

The thing about Showit and Squarespace is that, if you eventually decide they’re not for you, it’s not so easy to move everything over to a new website platform. You own all your content, yes, but the design of your website itself? Won’t necessarily be able to be exported.

With WordPress (.org), you own everything. Your content, your data, and your site’s code. You can switch hosting providers without leaving WordPress, which means if you switch, the migration process is 1000x easier. Say your hosting provider suddenly raises their prices or you have an issue with them for whatever reason. You can move to a new hosting provider without having to rebuild your site design from scratch.

With platforms like Squarespace and Showit, you’re basically stuck there. If they raise their prices, change a bunch of features, or (unlikely worst case scenario) shut down, you’ll have to do a lot of manual migration to get your site up and running on a new platform. You’ll be able to export some things, but it’s not always a clean or straightforward process.

The Catch: WordPress Requires More Tech Setup & Knowledge

I’m gonna be super real with you right now: as much as I love WordPress, it’s really not that beginner-friendly. Especially not compared to Showit or Squarespace.

It’s not impossible to learn — I learned as a literal 17-year-old — but it’s also probably not going to be a seamless experience. There’s a learning curve.

You have to:

• Choose and set up hosting through a hosting provider
• Install WordPress
• Pick, install, and customize a theme (or design from scratch — I do NOT recommend this route)
• Figure out which plugins you need, and set them all up
• Deal with updates and occasional compatibility issues with themes/plugins
• Handle your own site security and backups (or pay for a host that handles it for you)

If you’re someone who breaks into a cold sweat at the first sign of tech trouble, WordPress mightttt not be your vibe. Or if you know you don’t want to deal with the backend of your site whatsoever, probably not for you.

But if you’re willing to do some research and aren’t scared to dig in, the learning curve with WordPress really isn’t as steep as some people make it out to be. Once you get past the initial setup, using WordPress as a creative entrepreneur is pretty straightforward and intuitive.

When WordPress Is Better Than Showit or Squarespace (& When It Isn’t)

I’m not going to sit here and try to sell you on WordPress as the ultimate end-all be-all for creative entrepreneurs because it simply… isn’t.

I firmly believe that WordPress is one of those things that you’re either gonna LOVE or you’re gonna HATE.

WordPress might be right for you if you:

• Are on a tight budget and need to keep monthly costs low
• Plan to blog from the start or create a lot of content over time
• Like having the option to customize literally anything about your site
• Want robust ecommerce features on your site
• Don’t want to have to worry about your website platform shutting down
• Are comfortable with a learning curve (or are willing to hire help)

WordPress probably ISN’T right for you if you:

• Want something up and running FAST without technical headaches
• Are a super visual creative and want pixel-precise control of the aesthetics of your site
• Have no interest in learning anything about how websites work on the backend
• Just need a basic website and don’t plan to add much content regularly
• Would rather pay more for a fully managed, hands-off experience

If you’re in that second category, I’ll be honest: Just go with Showit or Squarespace. The “best” platform is the one you’ll actually use, and I’d be really shitty if I tried to push a platform that just isn’t gonna work for you.

So… Is WordPress Dead for Creative Entrepreneurs in 2025?

Absolutely not, and I WILL die on this hill.

WordPress was the right choice for me personally because it allowed me to get my website up and running quickly and affordably, while making it easy for me to start prioritizing SEO right off the rip.

And since I’ve been building and messing with websites since I was in high school (almost a decade at this point), I’m relatively comfortable tinkering with the backend parts of WordPress even though I don’t consider myself all that tech-y.

Would I recommend it over Showit or Squarespace for every entrepreneur? No. And that’s fine.

But if you want affordability, flexibility, and full control over your site — and you’re willing to deal with a bit of tech-stuff — WordPress is still a great option for creatives in 2025.